You don’t know what to do. So you ask for advice, you analyze the case studies, and you consult your intuition. Now what? What do you do with that information? Here’s an idea.
What if you did the opposite of what everyone advises?
What if you did the opposite of what research suggests?
What if you did the opposite of whatever you usually want to do?
I’m not suggesting you actually do that. The opposite isn’t always the best option. I’m just suggesting… what if?
What if you considered it?
What if you if you tried to make it work?
What if it did?
Perhaps a more attractive title for this post would have been “How to be creative” or even “How to be right more than 50% of the time.” Both would have worked too. Both are pretty accurate.
Because if you don’t know what to do, the answer—the one that everyone says is so clear—isn’t. In fact, that might be true even if you think you do know what to do.
