On writing, Kurt Vonnegut said that every character should want something, even if it is only a glass of water.
Donald Miller said that the most interesting and meaningful people are like characters in a good story. And stories can (and should) be edited.
Gary Veynerchuk wants to buy the New York Jets. Chris Guillebeau wants to visit every country in the world.
What do you want?
Perhaps more importantly, does everyone else know it?