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[Read Part 2 here.] Tracking both what you talk about and what you use will highlight contradictions. You’ll find what you talk about is different from what you use. Take a classic example. You say,…

[Read Part 1 here.] Hint: it’s not what you think. Recommending comes in two flavors. 1) Recommend = talk about. When you tell your friend about the butcher, you recommend him. When you tell your…

More than ever before, your recommendations matter. Once upon a time, you’d recommend the local butcher, and guess what, your friends would visit the local butcher. They wouldn’t visit because of your recommendation though. They’d…