Jeff Bezos’s Regret Minimization Framework

You’re about to choose between two life-changing options. How do you decide?

Jeff Bezos shares how he did it.

He says to project yourself out to the end of your life. Imagine you’re at the end looking back and ask yourself, “Which choice minimizes the amount of regret I have? Once you find that option, take it.”

In other words, take the option you’ll regret least even if you fail.

Granted, I’m not sure it’s the best strategy, it’s certainly not new, but it’s how Jeff was able to make the decision to walk away from his steady job on Wall Street to start Amazon.com.