The opposite of fear is NOT courage

Fear describes a state, not an action. Courage describes an action. If you’re afraid, you’re in a state of fear, like in that moment right before you’re called up to the platform to give a speech….

Fear can point to what’s important

Your high-value task is often the scariest thing you’ll do all day. If you’re too lazy to do something, it’s probably not that important. But if you’re too scared to do something, it probably is important….

Their job is to design addictions

“The tobacco industry designs cigarettes to be addictive. How long will you let them control you?” Those happened to be lines from an anti-smoking commercial. What caught my attention, though, was that those same lines, altered slightly, could fit…