What do you recommend? (Part 2)

[Read Part 1 here.]

Hint: it’s not what you think.

Recommending comes in two flavors.

1) Recommend = talk about. When you tell your friend about the butcher, you recommend him. When you tell your friend about that book, you recommend it.

2) Recommend = use. When you visit that butcher, you recommend him. When you follow the advice in that book, you recommend it.

Instead of asking yourself what you recommend, replace “recommend” with “talk about” and “use.”

Ask, “What do I talk about?” and “What do I use?”

It’s still not always an easy question, but at least this way you can take practical steps to answer it. Track what you do every day for a week. You’ll learn what you use.

Monitor your conversations (an easy way is through email or Facebook or Twitter or anything where you can access a written record of your conversations). You’ll learn what you talk about.

And in doing so, you’ll learn what you recommend.

[Read Part 3 here.]

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