The crucial element for getting signups

So I’m helping sign up participants for a project a church, right? Church runs two main services, a 10am and a 3pm. The 10am service has out tithed the 3pm service every time I’ve been to church. It might be because the 10am service also has more people, but I’m not convinced that’s the only reason. I think by percentage even, the 10am service tithes more.

So, more people, more tithes – seems more active, right?

Well, that’s why I was curious about how the signups would play out. I had a feeling I’d still get more signups from the second service, the 3pm. Why’s that? Or more importantly, not just why did I have that feeling, but why did I turn out to be right? Why did more people signup from the later service?

Well, of course I don’t know for sure, but here’s my guess: I know more people at the 10am service.

I know more people, so I’m guessing more people felt comfortable coming up and asking to sign up with me. Since they know me, they automatically know more about the project than the others who don’t know me as well. Since they know me, they know that if I’m involved, the project probably fits with my personality or something.

If I’m right about why more signed up from the second service, this has some interesting implications, not least of which is that if you want people to signup for something, it might not matter so much what the project’s all about. It might be more important to just get someone that everyone trusts or likes or knows or at least has seen before.

[Note: I actually have another guess too, but I won’t get into that for now. Let’s just pretend there’s only one main reason there were more signups from the second service.]