Is what you offer as exciting as ice cream?

If not, why not?

My dad told me earlier today about his first job at an ice cream shop. He said everyone came in happy. He said everyone was excited to see him.

Of course they were excited. They were getting ice cream.

Now I started thinking, “Why is the rest of what we offer not as amazing as ice cream? Is ice cream really the most exciting thing in life?”

No, it’s not.

If what you sell/promote/give away is not as exciting as ice cream, maybe you should reevaluate why you’re doing it.

Or at least reevaluate how you present it.