If you can get Steve to laugh at X…

Steve is someone, anyone. “X” is any topic, any behavior, any person, anything.

  • If you can get Steve to laugh at X, you can get Steve comfortable with X.
  • If you can get Steve comfortable with X, you can get Steve to accept X.
  • If you can get Steve to accept X, you can get Steve to believe in X.

Therefore, if you can get Steve to laugh at X, you can get Steve to believe in X.

That’s power. Because we all know what can happen if you can get Steve to believe in X.

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