The crucial skill I learned, forgot, and now have to relearn again (for the rest of my life)

“You gotta ship.”

That’s it. Even when you’re tired. Even when you’re empty. Even when it’s not that good (because even when it is that good, it still won’t necessarily feel like it).

I used to write and publish (ship) every day.

I fell out of practice.

If you look back through the archives, you’ll notice a ton of duds. Most of what I’ve published here falls into the forgotten category.

But if you look back over the empty holes where I haven’t published, 100% of that falls into the forgotten category.

What’s that quote from Jordan, “You miss 100% of the shots you don’t take”?

Well, it’s true.


You gotta ship.

Or shoot.

Or publish.

Or whatever the word is in your context that means… get. it. out. there.