A lesson from "The 10 Lies Girls Tell Guys" page

I found a Facebook page earlier today called “The 10 Lies Girls Tell Guys.”

After clicking through, I realized I had to fan the page in order to see what the 10 lies were.

Now, if you ask me, that’s a pretty nifty plan of attack.

  • You post a page with a compelling headline.
  • You create some “fan only” content.
  • Then you unleash it to Facebook.

Fortunately for them, Facebook and all its adoring fans take care of the rest.

Here’s the catch: some of us don’t want everyone to know that we like “The 10 Lies Girls Tell Guys.” I’m in that group. I’m curious but not enough to recommend the page.

So that’s key. Not only do you have to create and start spreading something everyone wants – you have to create and start spreading something everyone wants and wants to recommend.

|